Welcome to RealClues The Weekly Newsletter for Real Estate Professionals www.RealEstateCoach.com–The Place You Go to Make Real Estate Dough(tm) Tuesday, February 10, 2009 No. 361

Copyright (c) 1996-2009 www.RealEstateCoach.com and Teleclass4U.com, LLC. All rights in all media reserved. We have a no SPAM policy. If you received this newsletter and did not subscribe to it, visit www.RealEstateCoach.com to unsubscribe.

A Special Invitation: Our Third Annual Awesome Females in Real Estate Conference will be held in Savannah, Georgia, from March 25-27, 2009. If you are a woman who holds a leadership position in CRS, Women’s Council, or if you hold an executive or management position at your Board, Association, or company, and would like to know more about this conference, go to http://budurl.com/bzyr

At last year’s conference, 24 of the 100 most influential women in the industry were in attendance. We wanted to make it available to those of you who support our efforts here at Real Estae Coach. Don’t wait–there are a limited number of spaces available.

Table of Contents 1. CoachingClues: Two Key Trends that Will Reshape Your Business in 2009 2. Welcome Notes: Have the Business and the Life You Always Dreamed of Having 3. Reprise: The Top 10 Ways to Differentiate Yourself on Listing Presentations 4. Create a Better Life: Upgrading both Your Business and Your Life 5. Positive News for Positive Realtors(reg): More Good News from California–Could the Worst Be in Back of Us? 6. This Week at www.LuxuryClues.com: *Working with International Luxury Clients–When Eye Contact is Considered Rude *Avoid Making this Costly Mistake in Your Luxury Real Estate Business *15 Ways to Say I Love You for Valentine’s Day 7. Featured Products: I Had Forgotten How Good These Are! 8. Increase Your Production with Personal Coaching 9. Give Us Your Feedback on this Newsletter 10. How to Subscribe/Unsubscribe

1. CoachingClues: From Real Estate Connect: Two Key Trends that Will Reshape Your Business in 2009 Direct from Real Estate Connect in New York City, here’s what the real estate industry’s most talented leaders had to say about two of the most important trends that will reshape your business in 2009.

1. Put it local but take it global Most real estate agents distribute their listings to as many local sources as possible. The latest trend, however, is to “put it local, but take it global.” On average, agents who have international clients make 50 percent more than other agents do. Furthermore, if you have an international client, there is a 50 percent chance they will actually close a transaction. Since the U.S. market has already experienced the flattening of the “bubble,” many foreign buyers are electing to pull their funds out of other volatile international investments and move them into the relative safety of the U.S. real estate market.

There are many ways to tap into the global real estate market. If you are fluent in another language, translate the key pages of your website into that language. Post your listings on Immobel.com that translates listings into 13 different languages. Immobel currently serves about 500,000 U.S. agents through their local MLS or company. You can also join as an individual agent. Another strategy is to use Proxio.com to build international agent-to-agent referrals. Proxio also provides an international multiple listing platform in seven languages. A third strategy is to syndicate your listings using an international syndication service such as Point2Agent.com that makes your listings available in over 100 different countries. (http://homes.point2.com/Listing/?Tab=IN).

To build your web presence, provide rich content that illustrates what it is like to live in your market area. Since 85 percent of your visitors go directly to listings, make listing and comparable sales data easy to access. Make your site “sticky” with a well-produced video tour of your community and multiple pictures of your listings. The typical international buyer locates the listings they want to see online before traveling to the United States to purchase. Your goal is to make your site the one place they can find everything they need to know about living in your area.

2. 2009 is the year to add video to your online marketing Video will quickly become the preferred communication medium for both personal and professional contact in the real estate industry. While you probably have been doing virtual tours of your listings, 2009 is the year to expand your use of video to your other marketing efforts. Video is an excellent alternative for those who would rather talk than write. For example, video email messages are usually more personal and meaningful than a simple text email. You can also use video to create “vlogs,” i.e., a video post to your blog.

Working with video is now cheaper and easier than ever before. Many new computers have a built-in video cam that allows you to create personal video messages from the convenience of your own desk. The new Mino Flip video cameras cost around $150. To shoot web videos, all you have to do is aim and tap the record button. Downloading is also simple. The camera plugs into the USB port on your computer. These cameras are best for personalized videos. If you’re shooting a video of your area or doing a virtual tour, hiring a professional videographer is usually the best approach. No matter what type of video you are shooting, keep in mind that the best videos generally tell a story.

Two new video applications include Eyejot and Tokbox.com. Tokbox allows you to have up to 36 people on the same video feed. Use these tools to conduct online meetings, send highly personalized messages, as well as to collect testimonials. If you’re scared of being in front of the camera, start by using www.12secondtv.com that limits you to a 12-second message. It’s great for sending a personalized birthday or holiday wish. For your listings or community tours of your area, use TubeMogul.com to syndicate your videos to YouTube, Google, Yahoo, and other major video sites.

Video also improves search engine rankings. Adobe has a new program that allows Google to translate video content into searchable data. This means that Google and other search engines can “read” the content in your videos and use that in calculating your rankings. To maximize your search engine results, make sure that you narrate your videos. Also, avoid creating videos that only use music since this does nothing to prove your SEO. In fact, some SEO experts suggest that Google’s ranking system places the most weight on videos followed by podcasts, blog posts, and then static website content.

In 2009, working globally and working with video may be two of the easiest ways to build both your business and your search engine ranking for little cost.

2. Welcome Notes Welcome to our new subscribers this week. Each week RealClues provides you with great strategies to improve both your business and your life. If you find this issue of RealClues helpful, take a moment to hit the “forward” button and send it to another friend in the business.

What would it take for you to have the business and the personal life that you have always dreamed of having? I used to dream about it too, but it didn’t show up in my life until I hired a personal coach. While other coaching companies “hold you accountable” or “coach you on how to use their products,” our team at Real Estate Coach is truly different. Each member has a minimum of 10 years as a real estate coaching professional. All are graduates of either Coach University or Coaches Training Institute. They know how to help you create not only a better business, but also a more fulfilling and rewarding life as well. If you need a recommendation, please email me personally at Bernice@RealEstateCoach.com. You can learn more about coaching and our team of qualified coaches at http://budurl.com/etqf.

Have a great week!

Bernice Ross and Byron Van Arsdale, Chief Dough Makers www.RealEstateCoach.com, www.RealEstateDough.com, www.LuxuryClues.com, www.RossdalePress.com, www.ConferenceCallTraining.com, and www.TeleconferenceLine.com

3. Reprise: The Top 10 Ways to Differentiate Yourself from the Competition on Listing Appointments This one is an oldie, but a goodie. It first ran in 2001, but the tips in it are still valid. If you can’t articulate what makes you different from the competition, this article will show you how: http://budurl.com/lllf

4. Create a Better Life: Upgrading Your Business and Upgrading Your Life I had to laugh when I reread this article. Three years ago my PDA had died and my computer needed to be upgraded. A few weeks ago, my TREO died and it was time to upgrade my Tablet PC. It’s funny, but I’m going through exactly the same set of difficulties upgrading to an iPhone and to a Mac as I did with the last shift in 2005. The point is, most of us go kicking and screaming into change. The iPhone turned out to be an incredibly good upgrade for me. The Mac and I haven’t made friends yet, but are working on it. Even though upgrading takes effort, clinging to the old could cost you both your health and your business. Check out this article to learn more.

http://budurl.com/c3f6

5. Positive News for Positive Realtors(reg) Discover how easy it is to find out what’s right about the real estate business–just click and listen!

The lowest rates in 50 years, good news from multiple sources about the inventory, are things really getting better? Check out this week’s Positive News for Positive Realtors to learn more.

http://budurl.com/zkdl

(If this is your first visit, don’t miss our first Positive News that is just as appropriate today as it was a year ago! Just click and listen–it’s that easy!)

http://budurl.com/sp3j

6. LuxuryClues.com World’s Ugliest Building–Why Not Demolish It Vegas Style? http://budurl.com/mhhm

Don’t Make this Costly Mistake in Your Luxury Real Estate Business http://budurl.com/s8xv

7. Featured Products: I had forgotten how good these were! * Recently I was listening to the Audio CDs this week from our List and Sell Real Real Estate Like Crazy program. I had forgotten how jam-packed this tool is with the information you need to convert buyer and seller leads into signed business. While reading one of my two books Waging War on Real Estate’s Discounters or Real Estate Dough(tm) Your Recipe for Real Estate Success is a great starting place, it’s not the same as hearing the scripts delivered on audio CD. This 11 hour training set contains two separate listing consultations plus a Buyer Interview as well. The powerful scripts from these two books come alive on this CD. Also, the manual is over 200 8 X 11 inch pages and includes additional scripts and strategies that did not fit in the two books. Best of all, we have a terrific package for you to get Real Estate Dough(tm) plus the 11 hour List and Sell Program for only $147.000 (the original price on these two products together was over $300) To learn more about List and Sell Real Estate Like Crazy, click on the following:

http://budurl.com/g3cj

8. Increase Your Production with Personal Coaching Looking for a well-trained coach who knows the real estate business? Our coaching team can help you increase your production and make your dreams come true. Send an e-mail to Shane@RealEstateCoach.com and we’ll help find the right coach for you.

9. Give Us Your Feedback On This Newsletter We want your feedback-to share your thoughts and suggestions, please e-mail us at Shane@RealEstateCoach.com.

10. How to Subscribe/Unsubscribe Visit our Web site, http://www.RealEstateCoach.com to subscribe/unsubscribe to RealClues.

Copyright (c) 1996-2009, RealEstateCoach.com and Teleclass4U.com, LLC. All rights reserved. Permission is granted to reproduce, copy, or distribute RealClues as long as this copyright notice and full information about contacting the contributors to this newsletter is attached.

Contributors to this newsletter: Bernice Ross, MCC, and Byron Van Arsdale, MCC, Owners, www.RealEstateCoach.com, www.LuxuryClues.com, www.ConferenceCallTraining.com; www.RossdalePress.com; and www.TeleconferenceLine.com Shane Bowlin, REC General Manager

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